At Manlitics, we are committed to safeguarding the privacy and security of personal information. This Privacy Policy outlines how we collect, use, store, share, and protect personal information obtained through our website, Manlitics.ae, and in the course of delivering our B2B lead and demand generation services. These services include Lead Generation, Email Marketing, Account-Based Marketing (ABM), Appointment Setting, and Data Enrichment Method (DEM). By accessing our website or engaging with our services, you acknowledge and agree to the practices described in this Privacy Policy.
We operate as a business-to-business (B2B) company, assisting our clients in generating leads and fostering demand by leveraging data responsibly. Protecting the personal information we handle is fundamental to building trust with our clients, partners, and the individuals whose data we process. We comply with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations depending on the jurisdictions in which we operate or serve clients.
Our privacy practices are guided by principles of transparency, data minimization, and purpose limitation. This means we collect only the information necessary for the purposes outlined in this policy, use it solely for those purposes, and take steps to ensure its security and lawful handling. Whether you are a visitor to our website, a client utilizing our services, or an individual whose data is processed as part of our offerings, this Privacy Policy applies to you.
2. Information We Collect
To provide our services effectively, we collect various types of personal information, primarily in a professional or business context. The categories of personal information we may collect include:
- Contact Information: Names, job titles, company names, business email addresses, and business phone numbers.
- Professional Information: Data from professional social media profiles (e.g., LinkedIn), industry affiliations, professional certifications, or other publicly available business-related information.
- Website Usage Information: IP addresses, browser types, operating systems, referring websites, pages visited on our site, timestamps, and other technical data related to your interaction with Manlitics.ae.
- Communication Information: Details you provide when you contact us, such as through our website’s contact form, email inquiries, or phone calls.
- Marketing Qualified Leads (MQL) Data: Information about individuals identified as potential leads meeting specific marketing criteria, collected as part of our lead generation services.
- Company Demographic Information: Details about businesses, such as location, industry, and company size, to enhance our service delivery.
This information is typically business-related rather than personal in a consumer sense, but it is still treated as personal data under applicable laws because it relates to identifiable individuals.
3. How We Collect Information
We gather personal information through multiple channels to support our operations and service delivery:
- Direct Collection: You may provide information directly to us by:
- Filling out forms on our website (e.g., contact forms, newsletter subscriptions).
- Submitting inquiries or requests via email or phone.
- Engaging with us during business interactions or events.
- Third-Party Sources: We obtain data from external providers to enrich and update the information we hold, including:
- Data enrichment services that supply additional business contact details.
- Publicly available sources such as company websites, professional directories, and social media platforms like LinkedIn.
- Business partners or clients who provide us with data to process on their behalf.
- Automatic Collection: Our website employs technologies to collect information automatically, such as:
- Cookies: Small text files stored on your device to track usage and preferences.
- Tracking Technologies: Tools like web beacons or pixels to analyze website traffic and user behavior.
For more details on cookies and tracking technologies, please refer to Section 9.
4. Use of Information
We use the personal information we collect to deliver our B2B lead and demand generation services and to improve our operations. The specific purposes include:
- Providing Our Services:
- Lead Generation: Identifying and contacting potential leads that align with our clients’ target profiles to facilitate business opportunities.
- Email Marketing: Sending marketing communications on behalf of our clients, ensuring compliance with anti-spam laws such as the CAN-SPAM Act by including unsubscribe options and honoring opt-out requests.
- Account-Based Marketing (ABM): Developing tailored marketing strategies for specific accounts using company and contact information.
- Appointment Setting: Scheduling meetings between our clients and prospective leads to drive business engagements.
- Data Enrichment Method (DEM): Enhancing and verifying client data with additional details from third-party sources to improve its accuracy and utility.
- Communication: Responding to inquiries, providing customer support, and informing you about our services or updates.
- Analytics and Improvement: Analyzing website usage patterns, refining our marketing strategies, and enhancing the quality of our services.
- Legal and Compliance: Fulfilling legal obligations, responding to regulatory requests, and protecting our legal rights.
We adhere to the principle of purpose limitation, meaning we do not use personal information for purposes beyond those listed here unless we obtain your consent or are required by law to do so.
5. Data Sharing and Disclosure
We may share personal information with specific parties as part of our business operations:
- Clients: We share lead data and related information with our clients to enable them to pursue business opportunities.
- Service Providers: We work with third-party vendors who assist us in delivering our services, such as:
- Email marketing platforms (e.g., to send campaigns).
- Customer Relationship Management (CRM) systems (e.g., to manage lead data).
- Data enrichment providers (e.g., to enhance client datasets). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Legal Authorities: We may disclose information when required by law, such as in response to subpoenas, court orders, or regulatory investigations, or to protect our rights and property.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the acquiring entity, subject to appropriate safeguards.
We do not sell, rent, or otherwise share personal information with third parties for their own marketing purposes.
6. Data Security
We prioritize the security of personal information and implement robust technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption: Utilizing industry-standard protocols like SSL/TLS to secure data during transmission and at rest.
- Access Controls: Restricting access to personal information to authorized personnel only, based on their role and need-to-know basis.
- Secure Storage: Hosting data on servers in secure data centers with physical and logical security protections.
- Regular Audits: Conducting periodic security assessments, vulnerability scans, and penetration tests to identify and mitigate risks.
Despite our best efforts, no security system is infallible. While we strive to protect your data, we cannot guarantee absolute security against all threats.
7. Data Retention
We retain personal information only for as long as necessary to achieve the purposes outlined in this Privacy Policy or to comply with legal requirements. Retention periods depend on the type and purpose of the data:
- Lead Generation Data: Kept for the duration of our client contracts and a reasonable period thereafter (e.g., 12 months) to allow for follow-up activities.
- Website Usage Data: Retained for up to 12 months for analytics and improvement purposes.
- Communication Data: Stored for as long as needed to address your inquiry or maintain a business relationship, typically up to 24 months unless otherwise required.
Once data is no longer needed, we securely delete or anonymize it to prevent unauthorized access.
8. Your Rights
Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information, including:
- Right to Access: Request a copy of the personal information we hold about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal information, subject to legal exceptions.
- Right to Object: Object to the processing of your data for specific purposes, such as direct marketing.
- Right to Restrict Processing: Limit how we process your data under certain conditions.
- Right to Data Portability: Receive your data in a structured, machine-readable format for transfer to another provider.
To exercise these rights, please contact us using the details in Section 15. We will respond to your request within the timeframes required by law (e.g., 30 days under GDPR).
9. Cookies and Tracking Technologies
Our website, Manlitics.ae, uses cookies and similar tracking technologies to enhance your experience, analyze usage, and personalize content. Cookies are small text files stored on your device that help us:
- Remember your preferences.
- Track website performance.
- Understand user behavior.
You can manage cookie preferences through your browser settings. Disabling cookies may limit some website functionality. For more information, please review our Cookie Policy [insert link].
10. International Data Transfers
As a company based in the United Arab Emirates (UAE), we may transfer personal information to countries outside your jurisdiction, including the UAE or regions like the European Economic Area (EEA). When transferring data internationally, we ensure compliance with applicable laws by implementing safeguards such as:
- Standard Contractual Clauses (SCCs): Legally binding agreements approved by the European Commission.
- Adequacy Decisions: Relying on jurisdictions recognized as providing adequate data protection.
These measures ensure your personal information remains protected regardless of where it is processed.
11. Third-Party Links
Our website may include links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing their privacy policies before providing any personal information.
12. Data Processing Agreements
When acting as a data processor on behalf of our clients, we enter into Data Processing Agreements (DPAs) to ensure that personal information is handled in accordance with this Privacy Policy and applicable laws. These agreements outline our responsibilities and commitments to data protection.
13. Marketing Communications
If you receive marketing emails from us or on behalf of our clients, you can opt-out at any time by:
- Clicking the unsubscribe link in the email.
- Contacting us directly (see Section 15).
We manage opt-out requests for client campaigns to ensure compliance with anti-spam laws and respect your preferences.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. Significant updates will be communicated by:
- Posting the revised policy on Manlitics.ae
- Notifying you via email or other appropriate channels.
Your continued use of our website or services after such changes indicates your acceptance of the updated policy.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us at:
Manlitics
1st Floor, JK Infotech 2, Plot No. 32 Rajiv Gandhi Infotech Park Phase 1, Hinjawadi, Pune, Maharashtra, 411057.
privacy@manlitics.ae
For data protection-specific inquiries, contact our Data Protection Officer (DPO) at: dpo@manlitics.ae
We are committed to addressing your concerns promptly and in accordance with applicable laws.
